"The Hire" is an eight part BMW short film series created between 2001 and 2002. A form of branded content, all eight films are directed by popular filmmakers from across the globe, star Clive Owen as the "Driver", and highlight the performance aspects of various BMW automobiles.
9 films
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The Driver now carries an arrogant rock star who is visiting a major city. Played by Madonna, this title character wants to get away from her bodyguards in the Driver's BMW. He soon gets tired of her and decides to have a bit of fun.
